Operators first.Software second.
We have run stores, financed them, and advised them. NEON exists because the playbook for a great dealership is well known and rarely executed, and the reason is almost never the people. It is the time.
Purpose-builtfor automotive.
Founded by auto finance, strategy, and dealership veterans, we know what a great store looks like. We also know how much of the playbook never gets executed because the GM does not have the time, and the exception that needed a decision on Tuesday surfaces in the month-end variance report.
NEON is the execution layer your managers need. It watches the store across the tools you already use, finds what the team is missing, explains the evidence, and queues manager-approved actions for inventory, pricing, service, and customer follow-up. Nothing moves without a person signing off.
We write about how we think the work should be done in the Insights series, twenty chapters with their sources attached.
Combined across the team
No write without sign-off
People who have saton both sides of the desk.
William Teslik
Founder & CEO
- Bain
- Capital One Auto Finance
- Several years at start-ups
Unreasonably passionate about everything automotive.
Kent Kirkwood
Chief Revenue Officer
- COO, The CAR Group (Norm Reeves)
- Automotive News Top 25 dealer group
- Ran the operating cadence across rooftops
Knows what a Monday meeting is supposed to decide.
Torbjor Anderson
Software Engineer
- Full-stack engineer
- Product growth at multiple AI start-ups
Builds the parts of NEON that have to work at 6 a.m.
One workflow. Thirty days.Then a decision.
We do not sell a platform tour. The first engagement is a measured pilot with named owners and a date, and it either earns the next rooftop or it does not.
One workflow
Pick one material exception, define it precisely, and agree the operating measure before anything is connected.
Two rooftops, or one
Deliberately different stores if you are a group, one store if you are not. Named GM at each, one sponsor above.
Thirty days
Weekly reviews of exceptions, action status, and the measure. We do the setup; your data stays in your tenant.
A decision date
Expand on the evidence the pilot recorded, on the date agreed before it began. No undefined second evaluation.
Start with the exceptionthat costs you the most.
Thirty minutes with someone who has run the meeting you are trying to fix.
No commitment·We do the setup·Your data stays yours